Ata Rangi Lodge

SEO Case Study: Ata Rangi Lodge

Client: Ata Rangi Lodge

Industry: Luxury Accommodation / Lodge (Kaikoura, New Zealand)

The Challenge:Ata Rangi Lodge needed to significantly improve its online visibility and organic search rankings to attract more potential guests, particularly for key non-branded search terms related to luxury accommodation in Kaikoura and the South Island.

Our Solution:

‍Revamp Digital implemented a strategic SEO plan focusing on:

1. Keyword Optimization: Targeting high-intent keywords like "kaikoura luxury accommodation" and "kaikoura lodge accommodation".‍
2. ‍Content Strategy: Developing new content (e.g., "Matariki Night Sky" page, "things to do in kaikoura" blog) to capture relevant search queries and establish authority.‍
3. Link Building: Executing ongoing link outreach, including acquiring high authority and foundational links to boost domain authority.‍
4. Technical SEO: Implementing Google Business Profile optimizations and planning for future technical SEO fixes and schema implementation.‍
5. Performance Monitoring: Continuously tracking key metrics such as clicks, impressions, visibility, and average position.

Key Objectives & Achieved Results (Within 3 Months):

Revamp Digital set ambitious 3-month goals for Ata Rangi Lodge and surpassed them:

• Objective: Get "kaikoura lodge accommodation" into the top 20 positions.
  • Result: Achieved top 20 positions (position 12 as of May 11) for "kaikoura lodge accommodation".
• Objective: Increase traffic by 10%.
  • Result: Increased non-branded traffic by 371% (from 7 to 26 clicks).
• Objective: Increase visibility by 20%.
  • Result: Increased visibility by 116% (from 1.25k to 2.7k impressions).

Other Notable Achievements:

• Achieved top 5 rankings for "kaikoura luxury accommodation" (position 5 as of May 11, up from 9).

• Overall clicks increased by 300% (21 vs 7) in the last 28 days leading up to the April report.
• Search visibility (impressions) increased by 53% (1.81k vs 1.18k non-branded) in the last 28 days leading up to the April report.
• "Strong initial results, with lots of additional potential".

Looking Forward (Next 9-12 Months Goals):

Revamp Digital's strategic roadmap for Ata Rangi Lodge aims for continued aggressive growth, targeting:

• 15+ monthly bookings.

• Non-branded traffic to 300 per month.

• Visibility to 7k per month.

Conclusion:

‍Through a focused and data-driven SEO strategy, Revamp Digital rapidly improved Ata Rangi Lodge's online visibility and search rankings, significantly surpassing initial performance goals within just three months. This case study demonstrates Revamp Digital's ability to deliver strong, measurable results for businesses in the competitive luxury accommodation sector.