Project Goals:
- Showcase B Creative's content portfolio.
- Increase user engagement and time on site.
- Clearly showcase their services and capabilities.
- Leverage high-quality content to grow businesses.
- Build trust with visitors.
Challenges:
- Standing out in a saturated market.
- Capturing and maintaining user attention.
- Showcasing B Creative's services and capabilities in a clear and concise way.
The Story:
Ben Ferrier, the creative mind behind B Creative, had a vision: to help businesses thrive through compelling content. But with a crowded online landscape, B Creative needed a website that would not only showcase their impressive portfolio but also capture attention and drive conversions.
We were excited to partner with Ben on this project, understanding the importance of creating a website that reflected B Creative's expertise and creativity while also delivering a user-friendly and persuasive online experience. The challenge was to create an online presence that would stand out from the competition and resonate with their target audience.
Our Approach & Solution:
We leveraged B Creative's high-quality content to drive user engagement and action. We designed a website that showcased their portfolio in a visually appealing and easy-to-navigate way, allowing visitors to quickly understand B Creative's capabilities and the value they offer.
To create a unique and memorable brand identity, we implemented an "old money" aesthetic, incorporating classic design elements and a sophisticated color palette. This helped B Creative stand out from the competition and establish a sense of trust and credibility.
We also built a comprehensive portfolio CMS management system, empowering B Creative to easily update and manage their content as their business grows. This ensured the website would remain a valuable asset for years to come.
Key Elements:
- Content-driven design to showcase B Creative's portfolio
- "Old money" aesthetic for a unique and memorable brand identity
- Clear and concise presentation of services and capabilities
- Strong calls to action (CTAs) to drive conversions
- Comprehensive portfolio CMS for easy content management
Results:
- 500% (5x) increase in time on site: The new website significantly increased user engagement, with visitors spending more time exploring B Creative's portfolio and services.
- 85%+ user engagement rate: The website achieved a high level of user engagement, with visitors actively interacting with the content and features.
- Built B Creative's brand as a leading content producer in Christchurch: The website successfully positioned B Creative as a trusted and reputable content creation agency.
Key Takeaways:
- A well-built and optimised website is great, but it is nothing without strong content.
- Using brand styling helps to build brand recognition and establish a unique identity.
- A well-built and optimised CMS collection helps companies grow their business independently.