Project Goals:
- Improve and update the website design to align with ClinicWise's brand refresh.
- Increase demo bookings for the ClinicWise software.
- Improve SEO and online visibility to attract more potential clients.
Challenges:
- Standing out in a highly competitive industry with many established players.
- Effectively communicating the value proposition of ClinicWise's AI-powered software to a specific niche audience (veterinary clinics).
- Maximising impact and achieving project goals within a limited budget.
- Building trust and credibility with website visitors.
The Story:
James Merchant, founder of ClinicWise, had a vision: to revolutionise veterinary clinic management with innovative AI-powered software. However, their existing website needed a refresh to better reflect their brand identity and effectively communicate the value of their solution to potential clients.
We were thrilled to partner with ClinicWise on this project, understanding the importance of creating a website that not only showcased the software's capabilities but also built trust and encouraged demo bookings. The challenge was to create a compelling online presence that would stand out in a crowded market and resonate with veterinary professionals.
Our Approach & Solution:
To build trust and credibility, we prominently displayed logos of well-known veterinary clinics already using ClinicWise's software. We also incorporated testimonials from satisfied clients, highlighting the positive impact of ClinicWise on their practices.
We focused on clear and concise messaging, showcasing the features, benefits, and integrations of ClinicWise in an easily digestible way. We used visuals and diagrams to explain complex concepts and demonstrate how the software streamlines clinic operations and enhances client communication.
To empower ClinicWise to manage their website content effectively, we implemented an easy-to-use CMS system. This allowed them to update information, add new features, and maintain their website with ease.
Key Elements:
- Social proof through client logos and testimonials
- Clear and concise messaging highlighting features and benefits
- Visually engaging design and intuitive navigation
- Easy-to-use CMS system for client self-management
- SEO optimisation for improved online visibility
Results:
- Exceptional web performance: Achieved web performance scores above 90/100 for both mobile and desktop, ensuring a fast and user-friendly experience.
- Strong SEO foundation: Scored an A- (over 80/100) on an SEO audit, indicating a well-optimised website for search engines.
- Improved design and user experience: The new website provided a more engaging and informative experience for visitors.
- Increase in demo bookings: The website successfully generated more demo requests from potential clients.
Key Takeaways:
- Building strong trust with visitors before demo calls is crucial for increasing conversions, especially for SaaS products.
- Being efficient with budget is critical to project success, especially for startups and small businesses.
- Educating visitors about the product and its benefits before encouraging conversions is essential for complex software solutions.