Close to Home

SEO Case Study: Close to Home

Client: Close to Home

Industry: Accommodation / Lodge (Kaikoura, New Zealand)

The Challenge:

‍Close to Home aimed to significantly enhance its online presence and organic search rankings to attract more potential guests, particularly for key non-branded search terms. The initial 90-day goals included getting “holiday houses kaikoura” (a keyword appearing in the reports) into the top 20 positions, increasing traffic by 10%, and increasing visibility by 20%.

Our Solution:

‍Revamp Digital implemented a focused SEO strategy over three months, which included:

1. Content Strategy: Developing relevant articles (e.g., 1x Article in March , 1x page - Matariki Night Sky in April , 1x blog - design tips for next month ).‍
2. Link Building: Executing aggressive link outreach, securing high authority links (2x high authority links in March , 2x high authority links in April ) and foundational links (10x in March , 10x in April ). Plans for 15x foundational links next month.‍
3. Google Business Profile Optimisation: Undertaking optimizations for the Google Business Profile (pending in March, completed in April).‍
4. Performance Monitoring: Continuous tracking of key metrics such as clicks, impressions, and keyword positions.

Key Objectives & Achieved Results:

Revamp Digital set ambitious 3-month goals for Close to Home and successfully surpassed them:

• Objective: Get “holiday houses kaikoura”" into the top 20 positions (initial position: 25).
  • Result: Achieved top 15 rankings for “Accommodation kaikoura” (reaching position 15 by May 11).
• Objective: Increase traffic by 10%.
  • Result: Increased clicks by 110% in the last 28 days (132 vs 63). Non-branded clicks increased by 200% (24 vs 8).
• Objective: Increase visibility by 20%.
  • Result: Increased search visibility (impressions) by 120% (2.2k vs 998) in the last 28 days.

Other Notable Achievements:

• Visibility doubled within 60 days, significantly surpassing the initial 90-day goal.
• Strong non-branded clicks achieved in only 3 months.
• Improved rankings for other tracked terms, including “holiday houses kaikoura” (position 15 from 18)  and "Accomodation Kaikoura" (position 14 from 15).
• The reports note that we achieved very strong initial results, with lots of additional potential.

Conclusion:

‍Through a targeted and data-driven SEO strategy, Revamp Digital rapidly elevated Close to Home's online presence and search rankings, exceeding initial performance objectives within just three months. This case study demonstrates Revamp Digital's capability to deliver strong, measurable results for businesses in competitive local markets.