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Project Overview
House of Travel Events, a premier division of House of Travel, required a new website to serve as a cornerstone of their B2B operations. As a key partner to the travel industry, their primary goal was to create a modern, high-performance platform that could serve as a go-to resource for travel agents. The objective was to empower their partners by providing a seamless user journey that was as professional and reliable as their brand.
Challenge
The core challenge was to design and build a website that could effectively reduce the workload on the internal team. Their sales line was often bogged down by a high volume of low-value inquiries from travel agents seeking information that should be easily accessible online. This hindered the team's ability to focus on high-value sales and strategic growth. The existing backend was also difficult to manage, making it a challenge to keep event information up-to-date and a professional digital experience.
Solution
We partnered with House of Travel Events to develop a comprehensive website that delivers on both form and function. Our solution focused on creating a seamless and intuitive user experience (UX) powered by a robust Content Management System (CMS) that gives the House of Travel Events team full control. The key features of our solution included:
- CMS-Driven Content: A powerful CMS was implemented to manage all core content, including a dynamic Events section, detailed Event Packages, and a comprehensive Blog, allowing the team to effortlessly add and update content.
- Strategic Content Development: We crafted SEO-optimised, highly detailed content, including extensive FAQ sections. This strategic approach provides answers to common questions upfront, significantly reducing the volume of low-value inquiries and streamlining the team's workflow.
- Targeted User Journeys: The website's information architecture was carefully structured to guide each user to their relevant content, ensuring a clear, intuitive path whether they are a travel agent looking for details or a consumer seeking inspiration.
- Enhanced SEO and Performance: The site was built with SEO best practices from the ground up, ensuring high visibility for potential clients searching for their services and a high-performance platform that delivers a flawless experience.
Outcome
The new House of Travel Events website is a powerful digital tool that effectively serves their primary audience of travel agents. It provides a professional, high-performing platform that directly addresses their core business challenges. The streamlined CMS ensures the team can keep their content fresh and up-to-date, while the optimized design and strategic content lay a strong foundation for future growth and qualified lead generation.
