Project Goals:
- Improve website design and aesthetics.
- Enhance website UX and usability.
- Simplify website management for the client.
- Optimise for SEO performance.
- Optimise website performance for speed and efficiency.
Challenges:
- Executing a complex SEO site migration to preserve search engine rankings.
- Building an industry-leading website for the property inspection sector.
- Factoring in future expansion and growth into the website structure.
- Helping Inspected Residential stand out in a saturated market.
The Story:
Adam Brownie, owner of Inspected Residential, a Christchurch-based property inspection company, knew that a strong online presence was crucial for success in a competitive market. His existing website, however, was outdated and lacked the functionality and user experience needed to attract and convert potential clients.
We were thrilled to partner with Adam on this project, understanding the importance of creating a website that not only showcased his expertise but also positioned Inspected Residential as a leader in the industry. The challenge was to develop a website that was both visually appealing and highly functional, while also considering future growth and SEO best practices.
Our Approach & Solution:
We focused on creating a simple yet usable website design that was easy to navigate and understand for potential clients. We prioritised SEO best practices, ensuring the website was optimised for search engines and easy to find by those seeking property inspection services in Christchurch.
To further enhance the user experience, we implemented various features, including lead magnets to encourage email list sign-ups, strong calls to action (CTAs) throughout the website, and custom content that built trust and showcased Inspected Residential's expertise.
We also incorporated social proof elements, such as testimonials and client reviews, to build credibility and demonstrate the company's commitment to quality service.
Key Elements:
- Simple and user-friendly design
- SEO optimisation for increased visibility
- Web performance optimisation for speed and efficiency
- Lead magnets for email list building
- Strong calls to action (CTAs)
- Custom content development
- Social proof elements
Results:
- 75% revenue increase: The new website immediately began generating leads and driving business, resulting in a 75% increase in revenue increase for Inspected Residential, helping them achieve significant business growth.
- 10+ email sign-ups within the first week: The website effectively captured leads through strategically placed lead magnets.
- 5% conversion rate: The website achieved a strong conversion rate, exceeding the industry standard of 2%.
- 200% increase in time on site: Visitors spent significantly more time exploring the website and engaging with its content.
A testament to the website's success: The client was so impressed with the final product that he was worried about his competitors finding out who built it, so he removed the "Website designed & developed by Revamp Digital" tagline from the footer!
Key Takeaways:
- Merging brand, strategy, and design results in a high-performing website that delivers exceptional results.
- Focusing on the basics, such as clear messaging, user-friendly navigation, and strong CTAs, can make a significant difference.
- Keeping the website simple and easy to use improves the user experience and drives conversions.
- Optimising a website for SEO and performance enhances usability and attracts more visitors.
- Providing a website that is easy for the client to manage empowers them to grow their business effectively.