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The Challenge: A "Mission Impossible" Deadline
South Island United (SIU) is the newest professional franchise in the Oceania Pro League. Competing on an international stage against established giants like Auckland FC, the club faced a critical challenge: they needed to look world-class from the very first whistle.
The stakes were high, but the timeline was nearly impossible. We received the green light on November 24th, with a hard launch deadline of January 17th for the season opener.
This gave us less than 8 weeks to design, build, and launch a fully functional professional sports platform, right in the middle of the Christmas and New Year industry shutdown.
The Solution: Football Business Expertise
We didn't just build a website; we built a commercial engine for a football club. Unlike generalist agencies, Revamp Digital understands the business of football. We knew that for SIU, the website wasn't just a brochure, it was the central hub for ticketing, memberships, and sponsor value.
Our approach focused on three pillars:
- Speed & Performance (Webflow): We chose Webflow to ensure rapid development without sacrificing the high-end, custom animations required to match the club’s premium "Gold & Black" brand identity.
- Commercial Integration: We designed dedicated "Partner Showcases" and streamlined ticketing flows to maximise revenue for the club and ROI for their sponsors.
- The "Holiday Grind": While most agencies closed their doors for the summer break, our team worked through weekends and the holiday period to ensure the deadline was met.
Key Features & Technical Highlights
- Dynamic Match Center: A custom-built system to display fixtures, live results, and league tables that is visually consistent with the brand.
- Media-Ready CMS: A robust Content Management System designed for the club’s media team. They can publish breaking news, player signings, and match reports in seconds, with zero technical knowledge required.
- Player & Squad Profiles: Interactive player cards that allow fans to explore stats, biographies, and highlights, deepening fan engagement.
- Automated Age Calculations: Custom JavaScript integration to automatically update player ages and stats based on DOB, reducing administrative overhead.
The Result: A Flawless Kick-off
On January 17th, as the team took the pitch, the digital platform went live without a hitch. The site successfully handled the massive spike in match-day traffic, delivering a fast, responsive experience for thousands of fans.
The success of the project went beyond just the launch. The system has empowered the SIU operations team to manage their digital presence autonomously, giving them complete control over their content.
"Most agencies shut down over Christmas, but Revamp Digital was in the trenches with us. They treated the deadline like it was their own reputation on the line. To pull this off, we needed partners who were passionate about what we were building, not just people punching a clock."
— Daniel Meyn, Operations Manager, South Island United
Client Retention
Following the successful delivery of the South Island United platform, Revamp Digital has been retained to execute the full digital refresh for the club’s sister entity, Christchurch United Football Club, cementing a long-term partnership with the United Sports Group.
