Zealand Tattoo SEO

SEO Case Study: Zealand Tattoo

Client: Zealand Tattoo

Industry: Tattoo & Piercing Studio (Christchurch, New Zealand)

The Challenge:

‍Zealand Tattoo aimed to significantly improve its online visibility and organic search rankings within the highly competitive tattoo industry in Christchurch. Key objectives for a 3-month period included increasing overall clicks by 25%, overall visibility by 20%, and specifically getting "tattoo shops christchurch" into the top 5 search positions.

Our Solution:

‍Revamp Digital implemented a focused SEO strategy, with early efforts (March-April reporting period) including:

1. Keyword Optimisation: Targeting high-intent local keywords crucial for attracting clients, such as "tattoo shops christchurch," "tattoo christchurch," "tattoo studio christchurch," and "tattoo artist christchurch."
2. Content Strategy: Developing relevant articles to attract organic traffic and establish authority (1x article per month).
3. Link Building: Executing consistent link outreach, securing both high authority (2x high authority links in March, 2x high DA links planned for next month) and foundational links (10x in March, 15x planned for next month) to boost domain authority.
4. Google Business Profile Optimisation: Implementing optimisations for their local Google Business Profile to enhance local search visibility.
5. Performance Monitoring: Continuously tracking key metrics such as clicks, impressions, and keyword positions to adapt strategy.

Key Objectives & Achieved Results:

Revamp Digital set clear 3-month goals for Zealand Tattoo and achieved significant progress in the initial phase:

• Objective: Increase overall clicks by 25%.
  • Result: Achieved 25% increase in clicks (40 vs 32 clicks) in the last 28 days of the reporting period, meeting the 3-month goal early.
• Objective: Increase overall visibility by 20%.
  • Result: Achieved 25% increase in search visibility (impressions) (1.2k vs 962 impressions) in the last 28 days, surpassing the 3-month goal.
• Objective: Get "tattoo shops christchurch" to top 5 positions.
  • Result: Improved ranking from position 6 to position 3 for "tattoo shops christchurch," making strong progress towards the top 5 goal.

Other Notable Achievements:

• Maintained 1st place ranking for 5 existing keywords.
• Improved top 5 rankings for 2 keywords.
• Successfully got "tattoo removal christchurch" into the top 20 (position 19 from 23).

Conclusion:

‍Through a focused and proactive SEO strategy, Revamp Digital rapidly improved Zealand Tattoo's online presence and search rankings, achieving key performance objectives for clicks and visibility within just the initial reporting period. This case study demonstrates Revamp Digital's capability to deliver strong, measurable results for businesses in competitive local service industries.